Every brand has a unique, exclusive personality that must take up all the space available on an exhibition stand.
At the heart of Interfiere’s stand design projects lies the meticulous analysis of the brand’s communication strategy: its image, how it expresses corporate values and the way it speaks to its target audience. This information drives the development of the architectural and scenic concept. The choice of materials, colours, multimedia installations, new technologies and any other accessory element is aimed at creating an exhibition space capable of involving the visitor in an authentic brand experience.